The idea for this denim program was to simply improve the jeans without adding any additional material or fabrics.. I wanted to challenge myself to see what I could do with something that was already produced.. The program quickly evolved into something more.
For this denim program, I have personally sourced from small farming towns in Oregon, focusing on natural fades and unique wear in the denim that you won't find from hand distressing.. Not only does this make a more special product, but the story of the jeans remains intact, telling the history of the original wearer.
Available June 2nd.